April 2016 VFACTS:: New vehicle sales, winners and losers

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Australia’s new vehicle sales remained on record pace in April, with VFACTS claiming 87,571 national sales for the month, an increase of 7.2 per cent.

The Hyundai i30 was the top-selling car in the market for the second month in succession thanks to strong campaign pricing, ahead of the Toyota HiLux, Ford Ranger, Toyota Corolla and Mazda 3.

Interestingly, every state and territory grew over the same month last year, bar Western Australia, which went backwards – but only 0.1 per cent. The strong April took cumulative annual growth to 3.8 per cent over 2015’s all-time record.

The strongest growth in terms of market area came from light commercials, up 14.1 per cent to a total market share close to 20 per cent. One-in-five of all vehicle sold was a ute or light/medium van.

SUV sales grew, as has become customary, but by a slower 7.1 per cent, yielding a 36.3 per cent market share. Passenger cars fought back with 4.7 per cent growth and 41.9 per cent share. This reverses a trend in the market.

The five biggest individual vehicle segments by market share of the total were small cars (19.8 per cent), medium SUVs (13.4 per cent), 4×4 utes (12.2 per cent), large SUVs (12 per cent) and small SUVs (9.1 per cent).

Strong segments were upper large SUVs (up 60.2 per cent), sports (up 30.1 per cent), medium vans (up 28.6 per cent), people-movers (up 21.8 per cent), 4×2 utes (up 15.6 per cent) and medium SUVs (up 15.3 per cent).

Dropping the ball were upper large cars (down 23.2 per cent), micro cars (down 17.9 per cent), large cars (down 6.2 per cent) and light cars (down 1.4 per cent). Cheap petrol…

Top brands in April 2016

Toyota topped the charts with 16,567 sales (18.9 per cent market share), up 8.3 per cent. Rounding out the podium was a strong Hyundai (8643, 9.9 per cent share and sales up 20 per cent), and Mazda (8461, 9.7 per cent and sales up 4.9 per cent).

Next was an impressive Ford, storming to fourth position (its best result in ages) with 6842 sales, up 32.5 per cent. Ford beat out Holden, which managed 6710, down 5.1 per cent. The Blue Oval hasn’t beaten the Lion in a long, long time.

Behind these were Volkswagen on 4732, up 3.5 per cent (what Dieselgate?), Mitsubishi (4178, up 2.5 per cent), Nissan (4044, down 3.4 per cent), Mercedes-Benz (3303, and a remarkable ninth place, and up 24.5 per cent) and Subaru (3156, up 3.4 per cent). Yes, Mercedes beat Subaru.

Knock-knock-knocking on the door were Kia (3025, up an impressive 31 per cent), BMW (2456 and up a staggering 58 per cent) and Honda, just 2107 sales and down 17.7 per cent. Double yes, BMW outsold Honda. Audi was about even with 1726 units, a disappointing result, all things considered.

Other notably strong performers were (alphabetically): Fiat Professional (up 18.4 per cent), Infiniti (up 35 per cent), Jaguar (up a massive 186.4 per cent), Land Rover (up 21.7 per cent), LDV (up 223.5 per cent off a negligible base), Lexus (up 23.6 per cent), Mini (up 10.6 per cent) and Volvo Car (up 57.4 per cent).

Losers included Alfa Romeo (down 58 per cent), Citroen (down 44.8 per cent), Dodge (down 58.2 per cent), Fiat (down 54.1 per cent), Foton (down 30.2 per cent), Jeep (down 48.8 per cent), Peugeot (down 9 per cent), Porsche (down 11.1 per cent, its first drop in ages), SsangYong (down 51.8 per cent).

It was also an off month for ultra-luxury brands and supercar-makers. Bentley (down 12.5 per cent), Ferrari (down 23.5 per cent), Lamborghini (down 50 per cent), Lotus (zero sales), McLaren (down 67 per cent) and Rolls-Royce (down 50 per cent) all struggled to match April 2015 figures.

Top models April 2016

The top-ten selling vehicles list was headed by the Hyundai i30, on the back of $19,990 drive-away deals as the new model nears. 4143 units found homes, almost double the figure from April 2015.

Rounding out the podium were two utes, the Toyota HiLux (3384) and Ford Ranger (2973) — though the Ford beat the Toyota in more profitable 4×4 ute sales (2534 versus 2452). The HiLux is now the top-selling vehicle in the entire market year-to-date (YTD), with 12,833 sales between January-April

Next was the Toyota Corolla with 2959, enough to edge ahead of the Mazda 3 YTD, a car that managed only 2512 sales in April. Interestingly, YTD, the Hyundai i30 only trails the Mazda 3 by 79 units.

Amazingly, sixth on the list was the Toyota LandCruiser, if you include the 200 Series and 70 Series models, with an incredible 1982 sales – up more than 30 per cent.

The Holden Commodore sedan and Sportwagon managed 1908 units, ahead of the Volkswagen Golf (1811), Mazda CX-5 with 1675 sales, and its CX-3 little cousin on 1604.

The winner of each passenger segment was: Holden Spark, Hyundai Accent, Audi A1, Hyundai i30, Audi A3, Toyota Camry, Mercedes-Benz C-Class, Holden Commodore, Mercedes-Benz E-Class, Holden Caprice, Kia Carnival, Mercedes-Benz V-Class, Ford Mustang, Mercedes-Benz C-Class coupe and Porsche 911.

Winning in their respective SUV and light commercial segments were: Mazda CX-3, BMW X1, Mazda CX-5, Mercedes-Benz GLC, Toyota Prado, BMW X5, Toyota LandCruiser, Mercedes-Benz GLS, Volkswagen Caddy, Toyota HiAce, Toyota HiLux (4×2) and Ford Ranger (4×4).

Read our list below to see the top-three in each segment for a little more detail, and ask any follow-up questions in the comments section below.

Miscellaneous data from April 2016

Driving much of the market growth were business fleets, where sales grew 19.7 per cent to 34,833. Private sales fell 0.6 per cent to 42,967. The much smaller Rental and Government sectors grew marginally.

Sales of diesel-powered passenger vehicles plummeted 30 per cent to 562 units, comprising just 2.5 per cent of total passenger vehicle sales.

Our biggest trading partners by volume were Japan (23,232 units, down 5.3 per cent), Thailand (20,073, up 20.1 per cent thanks to strong ute sales), Korea (13,079, up 28.8 per cent), Germany (7350, up 6.6 per cent), the US (4355, up 3.4 per cent) and England (2416, up 23.3 per cent).

Australian-made vehicles accounted for 6150 sales, down 3.6 per cent, or about 7.5 per cent market share in total.

Hyundai was the top-selling passenger brand with 6324, more than Toyota (6035) and 50 per cent higher than Mazda. A remarkable performance, driven by the i30 market leader.

By popular demand, the race between the market’s ute-based family off-roaders looked like this: Isuzu MU-X (531), Toyota Fortuner (381), Mitsubishi Pajero Sport (288), Ford Everest (226) and Holden Colorado 7 (168).

Top ten brands April 2016

Toyota — 16,567 Hyundai — 8643 Mazda — 8461 Ford — 6842 Holden — 6710 Volkswagen — 4732 Mitsubishi — 4178 Nissan — 4044 Mercedes-Benz — 3303 Subaru — 3156

Top ten models April 2016

Hyundai i30 — 4143 Toyota HiLux — 3384 Ford Ranger — 2973 Toyota Corolla — 2959 Mazda 3 — 2512 Toyota LandCruiser — 1982 Holden Commodore — 1908 Volkswagen Golf — 1811 Mazda CX-5 — 1675 Mazda CX-3 — 1604

Segment-by-segment breakdown

Micro (698, down 17.9 per cent):

Holden Spark (224) Mitsubishi Mirage (211) Nissan Micra (104)

Light under $25K (6513, down 3.5 per cent):

Hyundai Accent (1555) Mazda 2 (1051) Toyota Yaris (930)

Light over $25K (566, up 31.3 per cent):

Audi A1 (221) Mini hatch (195) Peugeot 208 (89)

Small under $40K (15,810, up 6.5 per cent):

Hyundai i30 (4143) Toyota Corolla (2959) Mazda 3 (2512)

Small over $40K (1488, up 10.4 per cent):

Audi A3 (543) Mercedes-Benz A-Class (362) BMW 1 Series (250)

Medium under $60K (3186, up 13.6 per cent):

Toyota Camry (1511) Volkswagen Passat (330) Mazda 6 (314)

Medium over $60K (1899, down 3 per cent):

Mercedes-Benz C-Class (533) BMW 3 Series (387) Mercedes-Benz CLA (367)

Large under $70K (2628, down 6.5 per cent):

Holden Commodore (1908) Ford Falcon (410) Toyota Aurion (219)

Large over $70K (335, down 3.7 per cent):

Mercedes-Benz E-Class (93) BMW 5 Series (46) Audi A6 (41)

Upper-large under $100K (126, down 21.7 per cent):

Holden Caprice (79) Chrysler 300 (47)

Upper Large above $100K (59, down 26.3 per cent):

Mercedes-Benz S-Class (25) BMW 7 Series (14) Porsche Panamera (8)

People-movers under $60K (903, up 14.9 per cent):

Kia Carnival (370) Honda Odyssey (167) Hyundai iMax (117)

People-movers over $60K (70, up 438.5 per cent):

Mercedes-Benz V-Class (44) Mercedes-Benz Valente (26)

Sports under $80K (11621, up 46.6 per cent):

Ford Mustang (690) Toyota 86 (195) BMW 2 Series/Mazda MX-5 (185 each)

Sports over $80K (641, up 9.2 per cent):

Mercedes-Benz C-Class (196) BMW 4 Series (163) Mercedes-Benz E-Class (60)

Sports over $200K (128, down 11.1 per cent):

Porsche 911 (29) BMW 6 Series/Mercedes-AMG GT (15) Ferrari/Aston Martin (13 each)

SUV Small under $40K (7041, down 5.5 per cent):

Mazda CX-3 (1604) Mitsubishi ASX (920) Honda HRV (872)

SUV Small over $40K (918, up 71.6 per cent):

BMW X1 (326) Audi Q3 (324) Mercedes-Benz GLA (231)

SUV Medium under $60K (9602, up 7.2 per cent):

Mazda CX-5 (1675) Toyota RAV4 (1524) Hyundai Tucson (1302)

SUV Medium over $60K (2103, up 75.7 per cent):

Mercedes-Benz GLC (458) Lexus NX (319) BMW X3 (306)

SUV Large under $70K (8623, down 6.5 per cent):

Toyota Prado (1329) Toyota Kluger (946) Holden Captiva (823)

SUV Large over $70K (1864, up 44.7 per cent):

BMW X5/X6 (414) Mercedes-Benz GLE and GLE coupe (285) Range Rover Sport (260)

SUV Upper Large under $100K (1466, up 55.3 per cent):

Toyota LandCruiser (1349) Nissan Patrol (117)

SUV Upper Large over $100K (166, up 121.3 per cent):

Mercedes-Benz GL and GLS (78) Range Rover (41) Lexus LX (37)

Light Vans (310, down 1.9 per cent):

Volkswagen Caddy Van (135) Renault Kangoo (121) Suzuki APV (33)

Medium Vans (1746, up 28.6 per cent):

Toyota HiAce (649) Hyundai iLoad (508) Volkswagen Transporter (173)

4×2 Utes (3509, up 15.6 per cent):

Toyota HiLux (932) Ford Ranger (439) Holden Ute (406)

4×4 Utes (10,680, up 13.1 per cent):

Ford Ranger (2543) Toyota HiLux (2452) Mitsubishi Triton (1121)