Australian car market set to become more crowded in 2016

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TAGS Mazda MX-5 Mazda FIAT 500X FIAT 124 FIAT MG BMW Convertible Industry news Sports cars Prestige & Luxury Cars Australian car market set to become more crowded in 2016 11 December 2015 by Paul Gover · CarsGuide Fiat 124 There are more than 300 individual nameplates in Australia today. From Abarth to Volvo, the badges sit on vehicles from 46 brands building electric cars, tiny runabouts, hulking SUVs and utes.The gold rush is not over by a long shot, with Chinese brands starting to get very serious about Australia and certain to push the number nearer to 50 in 2016.LDV has arrived via importer Ateco Automotive with a people-mover and delivery van. Haval is making big promises for BMW-style SUVs next year. A brand with British history but Chinese owners will have three new models next year: the MG 3, MG 6 and MG CS.The last thing the Australian market needs is another nameplateSome brands have been in Australia, often for a long time, and are looking for a fresh start.Fiat is planning a renewed push, starting with the just-landed, family-focused 500X. Next year, it will have the 124 Spider, which it has cloned from the new Mazda MX-5. Having failed in recent years with the Panda and Punto, Fiat believes it can create some excitement with a new generation of cars."The last thing the Australian market needs is another nameplate or brand. I cannot turn up and pretend you need me," says Fiat chief marketing officer Olivier Francois.He is behind some creative work for Fiat Chrysler that features superstars including Pharrell Williams, J-Lo, Eminem and even Clint Eastwood, who starred in a Superbowl commercial.For Australia, he is banking on Fiat's Italian heritage and design, combined with better pricing and quality from Fiat Chrysler — an operation that is starting to get traction here.He is pushing — like the Chinese brands — a change in perception and says: "Think Fiat only builds small cars? Wrong."Do you think Australia needs anymore brands or nameplates? Tell us in the comments below. Related articles Ford Everest fire caused by loose battery connection8 December 2015 by Joshua Dowling Chery J11 recalled due to fuel fire risk4 December 2015 by Richard Berry Simulator demonstrates dangers of texting while driving1 December 2015 by Natalie Savino Gold Coast dubbed "chop shop hot spot" as vehicle thefts rise1 December 2015 by Jack Houghton Big prices don't necessarily bring standard safety gear | comment27 November 2015 by Richard Blackburn What to read next Comments Related articles Ford Everest fire caused by loose battery connection8 December 2015 by Joshua Dowling Chery J11 recalled due to fuel fire risk4 December 2015 by Richard Berry Simulator demonstrates dangers of texting while driving1 December 2015 by Natalie Savino Gold Coast dubbed "chop shop hot spot" as vehicle thefts rise1 December 2015 by Jack Houghton Big prices don't necessarily bring standard safety gear | comment27 November 2015 by Richard Blackburn Related pages FIAT 124 BMW MG Related cars for sale Search Mazda cars for sale Search Mazda MX-5 cars for sale Search Mazda Convertibles for sale Get the latest news, reviews and advice every week '); }