BMW keen to remain the life of the luxury SUV party

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TAGS BMW X1 2015 BMW X1 BMW X3 BMW X4 BMW X5 BMW X6 SUV Prestige & Luxury Cars Family Cars BMW keen to remain the life of the luxury SUV party 23 October 2015 by Paul Gover · CarsGuide BMW is confident that SUVs like the X1 will keep the brand at the top of the luxury SUV heap. The sideline is the safest place when car companies start a spat. This week, BMW and Mercedes-Benz are playing the serve-and-volley game.The world’s oldest car company is happy because it has a new-model rush, starting with the imminent Maybach S600 flagship and leading to a total overhaul of its small cars — A, B, CLA-Class and more by the end of 2017.Most importantly, the GLC — its SUV to sit in the sweet spot for families — is coming next year. It took a wrong turn when the original GLC, called the GLK, was built only in left-hand drive but the newcomer will make amends.It’s always been our party, and we intend to keep it that way. Which brings us to the SUV conflict with BMW, a long-term winner with its X5. The family now runs from the new front-drive X1 to the hulking high-performance X6M.Benz’s just-introduced SUV coupe, the GLE Coupe, is virtually a clone of the X6. That’s not lost on BMW Australia boss Marc Werner.When Benz makes its tongue-in-cheek claim on the GLE Coupe — “It’s fine to arrive late at a party if you bring a special gift” — Werner can’t hold back.“They are late to the party but it’s our party, it’s always been our party, and we intend to keep it that way,” Werner says. “Yes, they are our colleagues, but this is business.”He is bullish about the impact of the X models, which account for nearly half of all BMW deliveries in Australia, and particularly the X1 which finally has the boot space that the original lacked.“Yes, it’s our party. And, with vehicles like the X1, we are confident we can keep it that way.” Related articles 2015 BMW X1 review | first Australian drive23 October 2015 by Paul Gover 2015 BMW X1 | new car sales price25 September 2015 by Craig Duff 2015 BMW X1 designed by same Aussie behind the new 1 Series 24 July 2015 by John Carey 2015 BMW X1 review | first drive24 July 2015 by John Carey 2015 BMW X6 50i review | road test27 April 2015 by Ewan Kennedy What to read next Comments Related articles 2015 BMW X1 review | first Australian drive23 October 2015 by Paul Gover 2015 BMW X1 | new car sales price25 September 2015 by Craig Duff 2015 BMW X1 designed by same Aussie behind the new 1 Series 24 July 2015 by John Carey 2015 BMW X1 review | first drive24 July 2015 by John Carey 2015 BMW X6 50i review | road test27 April 2015 by Ewan Kennedy Related pages BMW X6 SUV Family Cars Related cars for sale Search BMW X1 cars for sale Search BMW X3 cars for sale Search BMW X4 cars for sale Get the latest news, reviews and advice every week '); }