BMW launches ReachNow car- and ride-sharing service

#hashtags: #BMW #DriveNow #United States #ReachNow #Seattle #Washington

BMW's DriveNow car-sharing program receives a new name in the United States: ReachNow. In other markets, the program is still being called DriveNow but the rebranded ReachNow is ready to roll in the U.S., with the first city on the list being Seattle, Washington. BMW says ReachNow is aimed at consumers in highly urban areas who may struggle to...