BMW Offers Up Free Rides In Its Newest 7-Series Via Uber

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BMW wants you to get excited for its all-new 2016 7-Series. The gas-powered flagship of the brand has been completely rejiggered, so it's time for the car to get out there and meet and greet potential buyers. One way to do that is to hold customer events. Another is to have folks come to the dealerships. BMW enacted a new idea over the weekend...