Brand Loyalty Is for Suckers

#hashtags: #New Shiny Thing

Every year, when a new tech product is announced, the world divides itself into two kinds of people: the people who line up to buy the New Shiny Thing, and the people who rant on the internet about how New Shiny Thing sucks. Both of those groups of people are chumps. Loyalty to a brand—whether it’s love or hatred—is a poison that makes you stupid.