Bridgestone & MRF Tie for Highest Ranking in Customer Satisfaction

#hashtags: #Customers #TCSI

Customers’ perceptions of their original equipment (OE) tire brand are an influential driver when considering replacement tires for their vehicle, according to the J.D. Power 2016 India Original Equipment Tire Customer Satisfaction Index (TCSI) Study,SM released today.

The study, now in its 16th year, measures satisfaction among original equipment tire owners during the first 12 to 24 months of ownership across four factors (listed in order of importance): appearance (876 on a 1,000-point scale);...