Buick, GMC ad agencies consolidated by parent Publicis

#hashtags: #Publicis Groupe #Buick #GMC #Detroit #Leo Burnett #DigitasLBi

Publicis Groupe has made a key leadership change on its GM account -- handling Buick and GMC -- as it combines the Detroit offices of Leo Burnett's and DigitasLBi to service the automaker as a single unit.