China: Tesla finally posts strong sales in the world’s largest market

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The youngest and smallest publicly traded US automaker, electric car manufacturer Tesla Motors, has announced its best quarterly deliveries in China this year. The make has announced the sales results in China for the three months ended September after officially entering the market with much hype and anticipation last year. But following the initial warm welcome response, the sales have subsided and the carmaker resorted to numerous personnel changes in a bid to deliver a fresher strategy. But besides the huge cost of acquiring a Tesla Model S – which is a luxury electric sedan – and also subject to massive import taxes, Chinese consumers shun away from the green vehicle because of worries about the recharging infrastructure, which is an overall issue with green vehicle adoption in the world’s largest market. While preparing to introduce its newest model – the Model X crossover – starting next year, Tesla delivered 1,345 units in China in the third quarter, following sales of 797 and 883 autos during the first and second quarters, respectively. According to Gary Tao, the company’s Beijing-based spokesman, the tally after the first nine months is of 3,025 vehicles. Last week, during a trip to Beijing, chief executive officer and billionaire co-founder Elon Musk promised Chinese sales matching the US deliveries in half a decade or more, with the automaker aiming to deliver its SUV model before the second half of 2016 to tap into demand for the fastest growing auto sector in China. Via Bloomberg