Entry level premium cars are the next big thing

#hashtags: #Indians #Mercedes #Benz #BMW #Audi

Out of the 40,000 luxury cars sold last year, almost 50% of them comprised of entry level vehicles. The premium luxury car manufacturers have noted the trend of Indians buying entry level cars and have leveraged this by launching smaller cars. These models include the Mercedes-Benz A & B Class, BMW X1, Audi A3 & Audi Q3.

Mercedes’s sales comprised of 30% of “new generation cars” up 10% from last year. Audi too had 25-30% of their sales coming from the entry level variants...