Ford India to rework on brand image

#hashtags: #Customers #Ford #Hyundai #Renault #New Figo

Customers have been looking elsewhere, and sales have been on a decline. Even the market sentiment for Ford isn’t as strong as Hyundai, or even a relatively newer player like Renault. To counter this and create a positive vibe in the market, Ford is planning to completely realign its brand image to attract customers.

New Figo is not able to manage the sales benchmark of the older car i.e. 1,200 units per month. The main reason behind this has been the flow of customers away from the brand which...