Ford Ranger closing in on Toyota Hilux's top spot

#hashtags: #TAGS #Toyota HiLux #Toyota #Ford Ranger #Ford #Ute #Family Cars #Toyota Hilux #December 2015 #Chris Riley #CarsGuide #Ranger #HiLux

TAGS Toyota HiLux Toyota Ford Ranger Ford Commercial Ute Family Cars Ford Ranger closing in on Toyota Hilux's top spot 11 December 2015 by Chris Riley · CarsGuide Family buyers are driving growth for the 4WD Ranger as it gains ground on the popular HiLux. For years Toyota's HiLux has ruled the worksite and the camping ground but things are changing. The Ford Ranger is threatening the "unbreakable" Toyota's stranglehold on the one-tonne ute market, especially in 4WD sales.Last month, with new models of both vehicles filling dealer forecourts, the gap between 4WD Ranger and HiLux was just 94 sales. The close call was the continuation of a trend that has gained momentum since the launch of the Australian designed and engineered Ranger in 2011.This year Ranger 4WD sales are up almost 11 per cent, with a record 21,119 to the end of November.HiLux sales in comparison continue to fall, down 5.1 per cent to 23,611, from 26,821 in the same period in 2013.Family buyers are driving the growthThe Ranger holds 17.2 per cent share of the 4WD ute business so far this year, a record for the model, while HiLux leads with 19.3 per cent.Ford says the Ranger is picking up fleet business with a special mining industry pack and other heavy-duty applications. But family buyers are driving the growth."What is surprising is that high-series Ranger (XLT and Wildtrak) are enormously popular with private buyers," says Ford spokesman Neil McDonald. "However, given the high level of standard features and safety, Wildtrak in particular has a strong order bank. It's clear that Ranger has become the work vehicle during the week but in many cases, a family vehicle or recreation vehicle at weekends," he said.Falcon buyers have fragmented, with many deserting the brand. Ford says many Falcon ute owners are making the switch to Ranger.Which would you pick, the 4WD Ranger or the HiLux? Tell us in the comments below. Related articles Ford Everest fire caused by loose battery connection8 December 2015 by Joshua Dowling Chery J11 recalled due to fuel fire risk4 December 2015 by Richard Berry Simulator demonstrates dangers of texting while driving1 December 2015 by Natalie Savino Gold Coast dubbed "chop shop hot spot" as vehicle thefts rise1 December 2015 by Jack Houghton Big prices don't necessarily bring standard safety gear | comment27 November 2015 by Richard Blackburn What to read next Comments Related articles Ford Everest fire caused by loose battery connection8 December 2015 by Joshua Dowling Chery J11 recalled due to fuel fire risk4 December 2015 by Richard Berry Simulator demonstrates dangers of texting while driving1 December 2015 by Natalie Savino Gold Coast dubbed "chop shop hot spot" as vehicle thefts rise1 December 2015 by Jack Houghton Big prices don't necessarily bring standard safety gear | comment27 November 2015 by Richard Blackburn Related pages Ford Ranger Ford Commercial Related cars for sale Search Toyota cars for sale Search Toyota HiLux cars for sale Search Toyota Commercials for sale Get the latest news, reviews and advice every week '); }