Geneva Motor Show LIVE: Genesis G90

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After being introduced at home in South Korea and during the North American International Auto Show in Detroit in January, the Genesis G90 is finally launched in Euro-spec during the Geneva Motor Show.

Hyundai has decided to introduce a luxury subbrand called Genesis – not to be mistaken with the flagship model that wears the same moniker – and the unit’s first product is the G90 limousine. In Europe it’s not going to break the monopoly of the German triumvirate but nevertheless represents an interesting Asian-styled take on the upscale segment. The model has size on its side and also the attention to details – even a German engineer (former BMW M executive) had a saying in this department – such as the significant reduction of noise, vibration and harshness (NVH) levels by using extra sound-deadening material. The model will be packing under the hood a choice of two classy petrol engines: a newly developed biturbo 3.3-liter V6 sending 365 horsepower at 6,000 rpm and 376 pound-feet of torque from 1,300 rpm and a mighty naturally aspirated 5.0-liter V8 developing 420 hp at 6,000 rpm and 383 lb-ft at 5,000 rpm. RWD is standard but clients can also go for the more practical H-TRAC all-wheel drive.

No matter the engine there will only be available an eight-speed automatic transmission. The design is little known to European clients but it has a lot in common with the US-offered Equus but the G90 transformation has brought an almost completely new interior. It packs all the luxury amenities you can imagine, including 12.3-inch screen for the infotainment system, 22-way electrically-controlled power driver’s seat, 17-speaker Lexicon sound system with a subwoofer, and a vast array of safety & assistance systems, full LED headlights, head-up display, and multiple configurations for the rear seats with rear-seat entertainment system featuring dual 9.2-inch screens.