Geneva Motor Show LIVE: Kia Optima Sportswagon

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The Sportswagon body of the Optima model is KIA’s first enter on the mid-sized wagon sedan segment in Europe and it just made its official debut at the Geneva Auto Show.

Inspired by the SportSpace concept shown for the first time at the 2015 Geneva Motor Show, the all-new Kia Optima Sportswagon is company’s first ever D-segment tourer. In Europe, two-thirds of all sales in the class and three-quarters of all fleet sales in this segment are made up of tourers, therefore KIA had to bring a player to the market. “This is an important product for Kia in Europe, and it will increase our presence in this hugely important segment,” Michael Cole, Chief Operating Officer, Kia Motors Europe, said. The wagon version retains the same width (1,860 mm) and length (4,855 mm) as the sedan, and grows only by 5 mm in height (to 1,470 mm) to accommodate the expanded boot, which ca be opened automatically when the Optima’s smart key is located in close proximity to the rear tailgate. While the front of the car remains the same as the sedan, its rising shoulders and the gently sloping line make the body shape to by distinctive.

The Optima Sportswagon is available with a wide range of optional active hazard-avoidance technologies, depending on the market, including Advanced Smart Cruise Control, Autonomous Emergency Braking, Blind Spot Detection or Rear Cross Traffic Alert. The model will be available with a range of Euro 6-compliant gasoline and diesel engines when it goes on sale across Europe in Q4 2016. It offers the choice of either a 1.7-litre /141 PS CRDi diesel or 2.0-litre CVVL 163 PS gasoline engine, while GT models are equipped with Kia’s new high-powered 2.0-litre 245 PS turbocharged gasoline direct injection engine.