Geneva Motor Show LIVE: Volkswagen up! beats

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Volkswagen and the audio specialists from Beats have teamed up to bring some really loud music inside the little up!.

Volkswagen decided that its city car needs to be refreshed and the updates have been presented at the Geneva Auto Show. The little up! received some tweaks for the 1.0-litre turbocharged three-cylinder, for the unit to now deliver 90 PS, up from 75, and 118 pound-feet (160 Nm), instead of 70. The increase is enough for a 10 seconds acceleration from 0 to 62 mph, while returning only 4.4 l/100 km. The standard equipment has also been upgraded. A total of seven trim levels are available: take up!, move up!, high up! and eco up! (all of which are available as two- and four-door versions) as well as the load up!, cross up! and e-up! (each available with four doors).

But the most interesting new feature is the 300 watts brought by Dr. Dre. The American audio specialist Beats Electronics—founded by the rapper Dr. Dre—has made a big impact on the music scene, primarily with its headphones. Now, the Californian company also offers a wide range of other technologies, including full in-car sound systems.

Volkswagen is unveiling these BeatsAudio sound systems for the first time at the 2016 Geneva Motor Show in the SUV concept car, in the Polo and in the new up!, thus a new equipment version made its way in the form of the up! beats. The sound system’s 300 watt and 8-channel amplifier is fitted with a digital signal processor and to ensure a crystal-clear sound, it has seven high-end loudspeakers distributed around the interior: 2 tweeters in the A-pillars, 2 woofers in the front doors, 2 broadband loudspeakers in the back as well as a subwoofer integrated in the spare wheel well, which delivers powerful, punching bass tones.