Holden set for small car battle with new Astra and Cruze in 2016

#hashtags: #TAGS #Holden Cruze #Holden Astra #Holden #Hatchback #Sedan #Family Cars #Astra #Cruze #December 2015 #Joshua Dowling #CarsGuide

TAGS Holden Cruze Holden Astra Holden Hatchback Sedan Wagon Family Cars Holden set for small car battle with new Astra and Cruze in 2016 4 December 2015 by Joshua Dowling · CarsGuide Holden to sell next generation Astra and Cruze alongside each other -- and a $13,990 Spark -- as small-car war heats up Holden will launch three brand new small cars next year as it aims to reverse its sales slide and introduce 24 models by 2020.There will be even more choice for buyers of small cars next year as Holden prepares to claw back lost sales with a rush of new models, including three fresh rivals starting from just $13,990.Holden will launch a fresh attack on the budget end of the city-car class in February with a sharply priced new generation Spark, loaded with a rear-view camera and Apple CarPlay.In the $20,000 price bracket, Holden will import two small cars from opposite sides of the world to replace the locally-made Cruze sedan and hatch, which are due to go out of production in late 2016, about a year before the Adelaide factory closes.We will sell more small cars in the future than we do todayThe next generation Astra hatch from Europe will join an all-new Cruze sedan from South Korea in Holden showrooms in late 2016 and early 2017 respectively.A senior Holden executive inadvertently confirmed the decision during a briefing with media in Melbourne on Wednesday. Until now, Holden had only confirmed the new Astra was coming."We will sell more Cruze with the next generation (than we do currently)," said sales and marketing director Peter Keley. "We will sell more small cars in the future than we do today."The mass roll-out is part of Holden’s plan to introduce 24 new models by 2020 to fill the void left by the homegrown Commodore, which currently accounts for one in four sales.Although the Commodore will be replaced by an imported model, there will be not be a V8, instantly wiping out more than one-third of the Commodore’s sale volume.Commodore V6 sales will also subside when the imported model arrives because there will no longer be any pressure to discount cars to rental fleets to keep a local factory running.So Holden is boosting its line-up of small cars, SUVs and utes to make up for the loss of the homegrown Commodore.Is Holden making the right move? Tell us what you think in the comments below.  Related articles 2016 Holden Astra will give you a massage on your way to work4 October 2015 by Joshua Dowling 2016 Holden Astra review | first drive22 September 2015 by Joshua Dowling Top production cars of the 2015 Frankfurt motor show18 September 2015 by Joshua Dowling 2015 Holden Astra VXR and Ford Focus ST review10 July 2015 by Joshua Dowling ANCAP awards Skoda Fabia, Jeep Grand Cherokee and Holden Astra five stars7 July 2015 by Matthew Hatton What to read next Comments Related articles 2016 Holden Astra will give you a massage on your way to work4 October 2015 by Joshua Dowling 2016 Holden Astra review | first drive22 September 2015 by Joshua Dowling Top production cars of the 2015 Frankfurt motor show18 September 2015 by Joshua Dowling 2015 Holden Astra VXR and Ford Focus ST review10 July 2015 by Joshua Dowling ANCAP awards Skoda Fabia, Jeep Grand Cherokee and Holden Astra five stars7 July 2015 by Matthew Hatton Related pages Holden Astra Holden Hatchback Related cars for sale Search Holden cars for sale Search Holden Cruze cars for sale Search Holden Astra cars for sale Get the latest news, reviews and advice every week '); }