Hyundai chairman's son ventures into luxury with Genesis brand

#hashtags: #Hyundai #South Korean #Toyota #Volkswagen

Hyundai Chairman Chung Mong-Koo proved the South Korean automaker can build reliable, value-for-money cars by beating Toyota and Volkswagen in benchmark U.S. quality surveys. His son now wants to show Hyundai can be synonymous with luxury, too.