It's Shark Week and Southwest Airlines did some cool stuff

#hashtags: #Discovery Channel #Shark Week #June 26 #July 3

Southwest says the partnership with Discovery Channel allows the airline to draw attention to its aircraft and in-flight entertainment, which will feature Shark Week content during the promotion. Customers will even get a sneak-peek of some Shark Week content ahead of its June 26-through-July 3 airing on the Discovery Channel.