Jaguar Land Rover prepares to get into the car-sharing business

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Jaguar Land Rover launched this week a technology business which aims to create apps for services such as car-sharing.

Dubbed InMotion, the new tech start-up builds apps and on-demand services to help overcome modern travel and transport challenges. Jaguar Land Rover will begin next month real-world testing of a number of different schemes such as car sharing and car ownership solutions, across North America, Europe and Asia, trials that will expand further in the coming months. “With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally,” Adrian Hallmark, Group Strategy Director, Jaguar Land Rover said. “As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands.”

And the world moves fast indeed, as many other automakers have already started to offer their own car- and ride-sharing services to rival companies such as Uber. As wholly-owned subsidiary of Jaguar Land Rover, InMotion is based in London and will employ up to 30 people who will support the newly formed venture to make in-depth research with people from around the world to learn about emerging travel and transport issues which need solving and to find the most effective approach.