Jaguar Land Rover SVO planning new model offensive

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Jaguar Land Rover’s Special Vehicle Operations (SVO) division is planning on ramping up output now that it has opened a new 20 million pound ($35 million) technical centre, which includes manufacturing facilities.

The 20,000 square metre technical centre, which is located in Coventry in the UK, includes manufacturing and paint facilities, as well as a technical suite, and VIP commissioning and viewing areas.

Since the division’s launch in 2014, SVO has created high performance Jaguar F-Type SVR and Range Rover Sport SVR variants, as well as the limited edition F-Type Project 7 and Range Rover SV Autobiography.

Above: Jaguar F-Type Project 7.

During the 2015/2016 UK financial year, which ended on April 6, 2016, SVO sold around 3600 vehicles. According to John Edwards, SVO’s managing director, “The vision for Special Vehicle Operations is to launch one new SVO car every year, on average, for at least the next four years”.

As part of its plans, SVO will hire an additional 250 staff this year.

Edwards didn’t go into detail about which models will get the SVO treatment, but likely candidates should include the recently launched Jaguar XE and XF sedans, as well as the F-Pace SUV.

As well as creating halo products based on the Jaguar and Land Rover ranges, SVO is also tasked with designing bespoke customisations for wealthy customers, and managing the company’s historical recreations and restorations.

To aid SVO in its recreation and restoration work, the company will open a new 7.5 million pound ($13.3 million) facility by the end of the year.

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