Mahindra SeedTheRise initiative to crowd source funds for farmers

#hashtags: #Mahindra #USD 16 #Mahindra Group #CSR

Mahindra & Mahindra, part of the USD 16.9 billion Mahindra Group today announced a unique and innovative campaign to support  Indian farmers. In keeping with its Rise philosophy, the company has launched a distinctive CSR campaign which allows the urban audience to use a crowd funding platform to donate directly to farmer-specific projects.  Mahindra will match the contributions received, thereby doubling the positive impact to the lives of farmers. The initiative targets to crowd fund a...