Mahindra to launch premium pickup range – ‘Imperio’

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Mahindra & Mahindra Ltd. (M&M), India’s leader in small commercial vehicles segment, today announced that it would soon be launching its Premium Pick-up Range. Christened Imperio, this new Pick-up is expected to consolidate Mahindra’s leadership in the small CV space. Mahindra holds 53% market share (YTD November 2015) in LCV segment (with less than 3.5 ton load).

Like the name suggests, Mahindra Imperio promises to provide a high end product experience in its segment of small commercial...