Maruti Suzuki ranks highest in brand influence, Hyundai ranks second

#hashtags: #Asia Pacific 2015 #India #BIPS

All automotive brands post an increase in brand influence score according to the J.D. Power Asia Pacific 2015 India Brand Influence and Positioning StudySM (BIPS) released today. Further, brands that relatively underperformed in 2014 have shown the highest increase in influence.

The study, now in its second year, measures automotive brand influence in India of mass market passenger car brands, based on consumer awareness and perceptions of the brand. Strong brand influence has a positive effect on...