Peugeot 208 gets Apple CarPlay in new special: Drive-away deals on 208, 308, 2008, 4008

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A new sales campaign for a handful of Peugeot models in Australia has brought the popular Apple CarPlay connectivity platform to the French brand’s local range for the first time.

Announced with the limited-run 208 Active Special Edition, CarPlay is joined by other upgrades that include MirrorLink connectivity and a reversing camera. Just 100 examples of the 208 Active Special Edition will be offered, priced at the regular 208 Active point of $21,990 plus on-road costs.

With the addition of CarPlay and the iPhone’s integrated maps app, buyers are conceivably making further savings by not needing to tick the $1250 navigation option. Likewise, the reversing camera is usually a $300 upgrade.

For now, the 208 Active Special Edition remains the only Peugeot model in Australia to offer CarPlay, with no confirmed schedule for an upgrade to the wider range.

Other models in the Groupe PSA stable have seen upgrades to CarPlay, however, with the Citroen Berlingo, DS 3, DS 4 and DS 5 all now offering the platform.

Elsewhere in the Peugeot range, Peugeot is offering a number of drive-away deals in Australia. Those include the 208 Allure hatch at $25,990 (a claimed saving of almost $4000), while the 308 range gets savings of between $1700 (308 Access) and $3000 (308 GTi 270) through the drive-away campaign.

A pair of the company’s SUV models are also discounted, with the top-spec compact 2008 Outdoor priced at $29,990 drive-away (saving around $7000), and the entry-end 4008 Active small SUV at $29,990. The latter also gets a free upgrade to 18-inch wheels and chrome highlights, normally a $2000 option.

Those deals follow a round of discounting applied in March, offering similar drive-away pricing on certain 308, 2008 and 4008 models.

(NOTE: Peugeot notes that the described drive-away savings are based on calculations made for New South Wales and may vary in other states.)

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