Price cut leads to more sales of Ford EcoSport

#hashtags: #Maruti Suzuki #Vitara Brezza #Ford #SUV #EcoSport #March 2016 #February 2016 #Ford EcoSport

When Maruti Suzuki launched the Vitara Brezza, all manufacturers made not of the aggressive pricing strategy. Soon, Ford responded with a price cut for their compact-SUV, the EcoSport.

The EcoSport prices were cut by more than Rs. 1 lakh, and this has worked well for the American manufacturer.

In March 2016, Ford managed to sell 4,456 units in March 2016 as opposed to 2,638 units being sold in February 2016. This was a month-on-month increase of close to 70%.

The last time the Ford EcoSport sold more than...