Royal Enfield Overtakes Yamaha India In FY2016 Sales

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The sales of Royal Enfield motorcycles grew by 53 percent while at the same time Yamaha India’s sales fell by 4.4 percent. Royal Enfield is now the fifth-largest motorcycle maker in the country.

Royal Enfield’s sales volumes grew by more than 50% in each of the past 4 years

The Royal Enfield story can be easily termed as the best turnaround story of the decade. From a motorcycle maker famous for being stuck in the 1950s to the present day brand which has a cult following, Royal Enfield is a textbook example of...