Say Last Goodbye to Scion Brand [w/video]

#hashtags: #Scion #Toyota #Jim Lentz

Yes, it is over for Scion brand, since it is already official that it is going to transition to Toyota. Below you can hear the Jim Lentz, founding vice president of Scion and now CEO of Toyota Motor North America, who tells the details about it and how he feels as an establisher of the brand. Scion was founded in 2003 as a laboratory only, which aimed at exploring new products and processes in order to attract young customers. Sadly, after 13 years the brand is transitioning back to Toyota, a ...

Say Last Goodbye to Scion Brand [w/video] originally appeared on automobilesreview.com on Thursday, 04 Feb 2016 09:00:23 EST