Small Car Buyers Not Opting For Airbags When Optional

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Safety doesn’t seem to rank too high on the Indian consumer’s wish list when it comes to cars, as less than 2% of small car buyers choose to spend an extra sum to avail safety options like airbags, provided by the manufacturers.

Less than 2% of customers opt for airbags in the entry-level segments

Safety has been a huge concern for the entry level cheap cars that have found stellar popularity in India. This worry has only elevated whenever a global body conducts crash tests on these cars. A very recent example...