So Fresh: Car-Scent Companies Duke It Out in Trademark Battle

#hashtags: #Freshner Corporation #Trees #OutKast #Exotica Fresheners Company

The Car-Freshner Corporation prides itself in its Little Trees, those flimsy albeit potent diffusers of suffocating fragrance. In fact, Little Trees have freshness so on lock that OutKast might have to relinquish their title. But even more urgent is an ongoing legal battle between the Car-Freshner Corporation and their rival in car scent, Exotica Fresheners Company. Should the latter prevail, the Car-Freshner Corporation fears the dilution of its brand, their badge of freshness thrown into jeopardy.