Toyota tops Suzuki customer satisfaction survey

#hashtags: #Internal Suzuki #Toyota #Suzuki #September 2015 #Paul Gover #CarsGuide

Internal Suzuki research has found Toyota has the happiest customers. Toyota tops Suzuki customer satisfaction survey 25 September 2015 by Paul Gover · CarsGuide Toyota has the happiest owners in Australia.Surprisingly, Suzuki has given its rival this chirpy good news based on its research into customer satisfaction.Toyota gets a 69 per cent approval rating in Suzuki's survey, just one point ahead of Suzuki itself and Hyundai.It's hard to get solid information on this subject because car companies like to keep it to themselves. They are most worried about looking bad but also fear the comparison power it gives to buyers when they go head-to-head shopping.In the US, the JD Power organisation crunches numbers on all sorts of customer satisfaction and reliability surveys.The pecking order after Toyota-Suzuki-Hyundai has Subaru on 66 per cent, then MazdaThere is no independent umpire in Australia so it's always handy to come across insider information like Suzuki's, which emerged during the recent press preview for the new Vitara.Suzuki general manager Andrew Moore began to spruik the Vitara but couldn't resist revealing statistics to show how well buyers regard his company.The pecking order after Toyota-Suzuki-Hyundai has Subaru on 66 per cent, then Mazda and — surprisingly — Skoda on 65.We can't give you more detail — Moore flicked quickly to his next Powerpoint slide and was unwilling to update or fill out the top 10: "That's internal research ... There is not a lot of detail," he says. "We do it every six months and we generally have a sample size of a few hundred. It varies each time, of course."There is very little off-road action in the segment, he found. "About 80 per cent of customers in the compact SUV market are choosing two-wheel drive. I forecast sales of small SUVs will overtake small hatches in 2017. This transition to compact SUVs is a global phenomenon." Related articles Heads roll as VW scandal claims CEO25 September 2015 by Joshua Dowling VW boss Martin Winterkorn resigns over emissions scandal24 September 2015 by Victoria Craw Does the VW diesel scandal affect you?24 September 2015 by Joshua Dowling VW diesel scandal goes global22 September 2015 by Joshua Dowling VW launches investigation into diesel emissions scandal22 September 2015 by William Boston What to read next Comments Related articles Heads roll as VW scandal claims CEO25 September 2015 by Joshua Dowling VW boss Martin Winterkorn resigns over emissions scandal24 September 2015 by Victoria Craw Does the VW diesel scandal affect you?24 September 2015 by Joshua Dowling VW diesel scandal goes global22 September 2015 by Joshua Dowling VW launches investigation into diesel emissions scandal22 September 2015 by William Boston Related pages Suzuki Industry news Related cars for sale Search Toyota cars for sale Search Suzuki cars for sale Get the latest news, reviews and advice every week Subscribe '); }