TVS Drags Bajaj To Court Over Ad Dispute

#hashtags: #Bajaj #TVS #Madras #Bajaj CT 100 #TVS XL 100

A series of ads by Bajaj has led to TVS taking legal action against the motorcycle manufacturer. The issue pertains to a certain ad campaign launched by Bajaj, which seems to disparage TVS’ products. The Madras high court has currently issued two weeks of interim injunction on the ad campaign until the ad dispute is solved.

The ads in question compare the fuel efficiency of the Bajaj CT 100 against the TVS XL 100

The Madras court has been made the battle ground, as TVS and Bajaj enter a dispute regarding a certain...