Vehicle satisfaction study puts Kia, Cadillac and Tesla on top

#hashtags: #AutoPacific #Vehicle Satisfaction Awards #South Korean #Kia #Vehicle Satisfaction

The study has been made by the US-based AutoPacific, an automotive marketing and product-consulting firm.

AutoPacific announced its 20th annual Vehicle Satisfaction Awards, based on a survey made on responses from over 65,000 owners of new 2015 and 2016 model year cars and light trucks. After years of American brands taking the top spot for the most satisfying popular, non-luxury, brand, the South Korean automaker Kia seems to have convinced a lot of buyers in the past years. “Kia has been coming on strong for years and has won many individual vehicle awards,” AutoPacific president George Peterson said, “but this year they dominated among popular marques with a total brand score that is 16 points higher than the nearest competitor, GMC.”

Despite the recent quality issues reported by many customers and media as well, Tesla has emerged once again at the top of the premium segment, as the most satisfying luxury brand for the second year in a row, thus staying in front of Cadillac. Speaking of GM’s upscale brand, AutoPacific granted Cadillac this year with the most important awards, thanks to the 2016 Escalade SUV which received the honors for the Most Satisfying Vehicle Overall and the President’s Award. The latter one is given only when the overall score tops the previous high score and this happened to only three other models so far: the 2015 Kia K900, 2014 Mercedes’ S-Class flagship and the 2010 Hyundai Sonata.

Overall for 2016, General Motors received the most wins with 7, followed by Kia and Nissan each with 4, Mercedes-Benz with 3, and Hyundai and Toyota each with 2 wins. Volvo, Honda and Tesla each were rewarded with 1 win. This year also marked the first year that neither Ford, nor Fiat Chrysler had a winning model.

2016 Vehicle Satisfaction Award WinnersPresident’s Award (Highest VSA Score to Date): Cadillac EscaladeMost Satisfying Vehicle Overall: Cadillac EscaladeHighest Satisfaction Premium Brand: TeslaHighest Satisfaction Popular Brand: Kia

Passenger cars:

Luxury Car

Aspirational Luxury Car

Luxury Mid-Size Car

Large Car

Mid-Size Car

Premium Compact Car

Compact Car

Economy Car

Sports Car

Sporty Car

Mercedes-Benz S-Class

Volvo S60/V60

Nissan Maxima

Hyundai Azera

Kia Optima

Mercedes-Benz CLA

Kia Soul

Honda Fit

Chevrolet Corvette

Chevrolet Camaro

Light trucks:

Light Duty Pickup

Heavy Duty Pickup

Compact Pickup

Luxury SUV

Large SUV

Mid-Size SUV

Premium Luxury Crossover SUV

Luxury Crossover SUV

Large Crossover SUV

Premium Mid-Size Crossover SUV

Mid-Size Crossover SUV

Compact Crossover SUV


GMC Sierra 1500

GMC Sierra HD

Nissan Frontier

Cadillac Escalade

Chevrolet Suburban

Toyota 4Runner

Mercedes-Benz GLE

Lexus RX

GMC Acadia

Nissan Murano

Nissan Rogue

Hyundai Tucson

Kia Sedona