[Video] Mercedes-Benz E Class teased once more before reveal

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The German automaker is looking relentless in building hype for the North American International Auto Show in Detroit introduction of the E Class executive sedan.

Mercedes is looking blissfully ignorant to the fact that its model is turning out as one of this year’s worst kept secrets – we have photos and footage of the model wearing almost no camouflage and the other day the official picture gallery leaked in full glory. The third largest luxury automaker in the world has opted to deliver yet another teaser video for the E Class, which has landed in Las Vegas for a quick preview during the Consumer Electronics Show. We’re hoping this is the final preview/teaser before next week’s January 11 official public introduction during NAIAS in Detroit. For this teaser we can see a prototype of the vehicle that has been adorned with 2016 Consumer Electronics Show-themed camouflage – it’s roaming the streets of Las Vegas alongside its smaller and bigger brothers: the C and S Class.

Mercedes has also decided its interior is high-tech enough to be showcased at CES as it promises “an all-new era in digitalization” – most likely the primary features will revolve around the two large 12.3-inch displays with a resolution of 1920 x 720 pixels that will be used for the more upscale versions. These will have everything from customizable graphics and animations to snatching your attention away from the industry-first steering wheel with touch-sensitive buttons. The big sedan is also scheduled to introduce a new family of engines while hybrid and possibly a plug-in hybrid will be offered later on during its lifecycle.