Volkswagen sales dip after 'dieselgate'

#hashtags: #TAGS #Volkswagen #Recalls #November 2015 #Richard Blackburn #CarsGuide #Richard

TAGS Volkswagen Industry news Recalls Volkswagen sales dip after 'dieselgate' 20 November 2015 by Richard Blackburn · CarsGuide VW have been monitoring sales after the massive diesel recall earlier this year. VW sales dipped last month in the wake of the emissions scandal but don't expect the German maker to discount its way out of trouble.VW October sales were down 6 per cent. That compares with 12 per cent growth in the first nine months of the year. Worse still, senior dealers suggested showroom traffic was down 25 to 30 per cent last month.Local boss Michael Bartsch says the outlook isn't as dire as it seems. He says passenger car sales were up slightly on last October, with commercial vehicles bearing the brunt of the slowdown."It's knocked a little bit of the wind out of our sails but the business and our brand reputation are generally holding up," he says.He says there won't be a fire sale to move metal again. "There's no doubt we have to focus on our core attributes and rebuild trust in the market but the key thing is not to panic. We're not going to fall back on a distress (selling) strategy. That would be the wrong thing to do to our existing customers."But news some petrol-engined cars are also under a cloud is likely to dampen enthusiasm for the brand further, especially given there is no solution yet.Dealer sources say they're being told the fix is likely to be complex, with thousands of possible combinations of software changes required.Bartsch agrees the nature and implementation of the fix is crucial to bouncing back. "Ultimately we will be judged by how we treat our existing customers," he says.A senior market researcher agrees. Problems with the company's DSG gearboxes "barely dented" enthusiasm for the brand, he says.But there is an obstacle. VW does poorly in customer experience surveys, with results "nowhere near the Koreans or Japanese".It's a baptism of fire for Bartsch, who has barely been in the job a month.Are you affected by VW's diesel recall? Tell us about it in the comments below. Related articles 2015 Holden Commodore SS-V Redline, Chrysler 300 SRT and Ford Falcon XR8 review6 November 2015 by Craig Duff Simona De Silvestro ready to take on Mount Panorama7 October 2015 by Richard Noone Bathurst preparation ramps up for Renee Gracie22 September 2015 by Rebecca Williams Australia's most stolen cars6 September 2015 by Joshua Dowling Ford set to farewell Falcon with fastest XR6 Turbo yet15 May 2015 by Joshua Dowling What to read next Comments Related articles 2015 Holden Commodore SS-V Redline, Chrysler 300 SRT and Ford Falcon XR8 review6 November 2015 by Craig Duff Simona De Silvestro ready to take on Mount Panorama7 October 2015 by Richard Noone Bathurst preparation ramps up for Renee Gracie22 September 2015 by Rebecca Williams Australia's most stolen cars6 September 2015 by Joshua Dowling Ford set to farewell Falcon with fastest XR6 Turbo yet15 May 2015 by Joshua Dowling Related pages Volkswagen Industry news Recalls Related cars for sale Search Volkswagen cars for sale Get the latest news, reviews and advice every week '); }